Installation at PAMM Miami, Centro Cultural Estación, Mexico & Monaco launch events of Royal Oak Offshore 42mm Collection. Concept, design and production of historic timeline mural.
Client: Audemars Piguet
First introduced in 1993, the newest members of the Royal Oak Offshore 42mm Collection, Audemars Piguet's iconic luxury sports watch, were revealed at a spectacular launch event at the Perez Art Museum in Miami. James Lebron, global brand ambassador for the renowned Swiss watch brand since 2011, attended to show off the new high-tech masterpiece. The watch's dramatic aethetic is large, bold, rugged and highly functional. In celebration of this iconic watch, ThinkPenny Branding & Design was asked to create an installation wall mural tracing the history from its inception to present day. This dramatic visual wrapped the walls of the PAMM to serve as backdrop to display the new watches in the collection. The Royal Oak Offshore 42mm Chronograph model comes in 6 styles–4 stainless steel and 2 in rose gold. Consequently, the timeline mural was then produced for Audemars Piguet Royal Oak Offshore 42mm Collection launch parties in Mexico, Monaco and Hong Kong.